Magazines worth READING…
World-class journalism and ancillary revenue
As one low-fare airline CEO said to us, “I don’t even care if they wipe their a***s with it as long as it brings in advertising revenue”. You may be a travel operator with a brand that can embrace this approach, but if not, and you are a travel operator that thinks your brand is very special, important to your business success and you value customers’ perception of your company far more highly than giving them toilet paper to read, then perhaps you should consider how your magazine is representing your business.
So what’s the alternative? In days before the introduction of TV and video, the magazine was the only entertainment available to passengers, and so it can once again be a leading component of a 5-STAR passenger experience. This is achieved by having world-class journalists who write exciting, stimulating, witty and engaging articles that your passengers really can relate to. As everyone knows in the media industry,
content is king.
Of course good quality, relevant adverts that your customers value in order to generate direct profit for you are also important. You don’t have to sacrifice the profit from advertising. Quality consumer brands, especially upmarket luxury ones, prefer seeing their products marketed in premium quality magazines. With the right sales support, the revenue from advertising will be just as exciting.
Digital magazines can add a new dimension and Mezzo can provide existing popular titles or can convert your own local magazines into digital format to create your private label library. You can even add your duty-free magazine and save weight.
Bespoke magazines for the first-class cabin
In the golden age of aviation, before the introduction of TV and video, the magazine was the only entertainment format available to passengers. Once again, this extremely popular form of entertainment can be a leading component of your five star passenger experience.
Achieved by having world-class journalists who write exciting, stimulating, witty and engaging articles that your passengers can really relate to. Mezzo can offer bespoke magazines in printed or digital format for your first and business class clients. using world-renowned editors and journalists, bespoke, extremely high quality magazines are created, which would happily sit next to the very best global titles on the newsagents’ shelf.
Make your VIP passengers feel especially valued by presenting them with a personalised edition.
If you are interested in making a statement about your brand and generating more advertising revenue, give us a ring or drop us an email.